Why not me?

 

This simple question changed my life. Coming from humble beginnings, I’ve always believed opportunities aren’t found – they’re created. I’ve always been incredibly competitive, but not because I want to focus on what everyone else is doing.  My goal has always been simple: Be so good they can’t ignore you. That mindset has shaped every decision I’ve made, every showroom I’ve built, and every client experience I strive to create.

Since entering the tile industry in 2006, I’ve built Tile Designs by Fina into one of the Coachella Valley’s most unique destinations for every day, custom, and luxury tile, natural stone, Counter tops, and hard surface design.

Whether you’re looking for something timeless or something no one else has, my team and I love helping clients create spaces that reflet who they are and makes their project a positive experience.

Today, we’re proud to operate two locations: our Tile Designs by Fina showroom on Highway 111 and our SLAB Studio & Warehouse on Beacon Hill, where I’ve introduced innovative materials – including backlit glass, wood, acrylic, porcelain and natural stone slabs – that have expanded what’s possible for designers and homeowners throughout the desert.

I’ve had the privilege of working on four Modernism Week showcase homes, including the West House and the iconic SHAG House, along with projects like the Elvis Honeymoon House, over fifty homes in the Thermal Club community,  and luxury residences throughout the Coachella Valley.

Beyond design, I’m passionate about entrepreneurship. As co-host of CV Hustle and co-founder of the Desert Design Distct, I enjoy encouraging others to recognize opportunities, trust their instincts, and build something they’re proud of.

 

One principle has guided me from the beginning: If it’s not a HELL YES, it’s a no.
 

Let’s design together.